Launch Potato, a discovery and conversion company, reaches tens of millions of people monthly through brands including FinanceBuzz, All About Cookies, and OnlyInYourState, turning that attention into outcomes for leading companies. The company runs profitably and is bootstrapped, with a South Florida HQ and a remote-first team across 18 countries. Its mission centers on creating predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment. The company emphasizes ownership of outcomes over tasks, measuring work by impact rather than activity, with a fast-paced, change-driven environment where feedback is direct and delivered with respect. BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly. MUST HAVE: Expert SQL and comfort extracting accurate insights from raw, unstructured data without clean models; ability to build, standardize, and drive adoption of reporting while improving teams' data literacy; performance marketing optimization connecting data directly to business levers such as campaign performance, conversion rates, or revenue per session; advanced LookML development (or equivalent in Power BI / Tableau) to architect complex models with full understanding of downstream impacts; curiosity and business depth with a drive to grow business knowledge to become a trusted analytical partner rather than just a builder. EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. Strongest candidates have owned reporting end-to-end from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions. YOUR ROLE: Launch Potato seeks a Lead BI Developer to own the reporting infrastructure powering decision-making across the Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals, with a clear growth path into becoming a proactive analytical partner. The role is embedded with the business from day one, partnering with Yield, Paid Media, and Account Management teams to uncover trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with new insights. This is not a dashboard-and-hand-off role; it is for someone who cares whether their work gets used, understood, and acted on. Outcomes (Performance Expectations): 30 days in — audit reporting consumption across stakeholders, identify discrepancies, redundancies, and inconsistencies across existing dashboards, and begin a roadmap to standardize reporting across verticals. 60 days in — articulate how assigned verticals make money and their key performance levers, improve dashboard standardization, and execute ad hoc requests with accuracy and business context. 90 days in — dashboard standardization underway with a clear roadmap for trusted data sources, LookML structure understood enough to begin changes with full awareness of downstream impacts, and working relationships with Yield, Paid Media, and Account Management established. 6 months in — trust built with the business team through education, best practices, and a standardized reporting suite enabling confident self-service analytics; proactive retrospective analyses delivered across experiments, creatives, offers, seasonality, and CAC performance; strong understanding of full funnel metrics for each team. Year 1 — trusted technical owner for assigned verticals end-to-end from raw data ingestion through final dashboard; reporting standardization complete; retrospective analysis a consistent output; business team views the role as a go-to analytical partner who recommends action. Competencies include analytical rigor (tracing discrepancies to source before conclusions), reporting ownership (engaging stakeholders on how reporting is used before building, creating dashboards that are adopted not just delivered), business understanding (asking the right questions before pulling data), communication (ensuring answers land with the right context for the right audience), proactive ownership (surfacing problems early, engaging before being asked, driving work with a clear point of view), collaboration (building trust through genuine questions about what stakeholders truly need), and curiosity and growth (growing from technical executor into analytical partner over time). TOTAL COMPENSATION: Base salary set according to market rates for the nearest major metro, varying based on Launch Potato's Levels Framework. The package includes base salary, profit-sharing bonus, and competitive benefits. Launch Potato is performance-driven — once hired, future increases are based on company and personal performance, not annual cost of living adjustments. Since day one, Launch Potato has committed to a diverse, inclusive team and culture and is an Equal Employment Opportunity company. It values diversity, equity, and inclusion and does not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.

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