Launch Potato, a discovery and conversion company, operates brands such as FinanceBuzz, All About Cookies, and OnlyInYourState, reaching tens of millions of people monthly. The company is profitable and bootstrapped, headquartered in South Florida with a remote-first workforce spanning 18 countries. Its mission centers on building predictable, high-value customer acquisition at scale by linking discovery, intent, and performance across consumer brands in finance, travel, and entertainment. The Lead Analytics Manager role focuses on outcomes rather than tasks, with work evaluated by impact. The environment features a fast pace and constant change, direct feedback given with respect, and opportunities for growth. Base salary ranges from $120,000 to $150,000 per year, paid semi-monthly. MUST-HAVE REQUIREMENTS: - Expert SQL skills and comfort working with unstructured complex data: extracting accurate insights from raw, unstructured data without depending on clean models. - Reporting ownership and data literacy: building, standardizing, driving adoption of, and leaving teams more data-literate. - Performance marketing optimization: connecting data directly to business levers such as campaign performance, conversion rates, or revenue per session. - Advanced LookML development (or equivalent proficiency in Power BI / Tableau): designing complex models with full awareness of downstream impacts. - Curiosity and business depth: asking questions first and striving to grow business knowledge to become a trusted analytical partner rather than just a builder. EXPERIENCE: A minimum of 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. Ideal candidates have owned reporting end-to-end from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to identify meaningful trends, conduct retrospective analyses, and link data work to decisions that genuinely impacted the business. THE ROLE: Launch Potato seeks a Lead BI Developer to take ownership of the reporting infrastructure powering decision-making across the Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals, with a clear growth path toward becoming a proactive analytical partner who helps the team anticipate future developments. From day one, the hire will be embedded with the business, partnering closely with the Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they are not currently seeing. This is not a role for someone who wants to build dashboards and hand them off; it suits someone who cares deeply about whether the work they build is used, understood, and acted upon. OUTCOMES (Performance Expectations): - 30 Days in: Actively engaging with stakeholders to audit what reporting the team consumes and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards, and beginning to develop a roadmap to standardize reporting across assigned verticals. - 60 Days in: Bridging business context and data understanding by articulating how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context. - 90 Days in: Dashboard standardization is underway and a clear roadmap exists for developing trusted data sources to improve data consumption efficiency. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established. - 6 Months in: Trust is built with the business team through education, best practices, and a standardized reporting suite enabling confident self-service analytics. Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance. A strong understanding of the full funnel metrics supporting each team is demonstrated. - Year 1: Serving as the trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views the hire as a go-to analytical partner who recommends action rather than only reporting findings. COMPETENCIES: - Analytical Rigor: Asking the hard questions and tracing discrepancies to the source before drawing conclusions. - Reporting Ownership: Engaging stakeholders to understand how reporting is used before building, creating dashboards that are adopted rather than just delivered. - Business Acumen: Investing in understanding the business by asking the right questions before pulling data. - Communication: Asking enough upfront to ensure the answer lands with the right context for the right audience. - Proactive Ownership: Surfacing problems early, engaging before being asked, and driving work forward with a clear point of view. - Collaboration: Building trust by asking genuine questions and showing genuine care about what stakeholders need, not just what they asked for. - Curiosity & Growth: Asking more than most and being driven to grow from technical executor into analytical partner over time. TOTAL COMPENSATION: Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. The compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, meaning that once hired, future increases are based on company and personal performance rather than annual cost-of-living adjustments. The company is committed to a diverse and inclusive team and culture, functioning as an Equal Employment Opportunity employer. Diversity, equity, and inclusion are valued. Discrimination is not practiced based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.

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