Launch Potato is a discovery and conversion company that reaches tens of millions of people monthly across brands such as FinanceBuzz, All About Cookies, and OnlyInYourState, converting that attention into outcomes for partners that include some of the world's leading companies. Their mission centers on building predictable, high-value customer acquisition at scale by linking discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment. The company is profitable and bootstrapped, with a South Florida headquarters and a remote-first team spanning 18 countries. The base salary for this role ranges from $120,000 to $150,000 per year, paid semi-monthly. Must-have qualifications include expert SQL skills and comfort with unstructured, complex data — extracting accurate insights from raw, unstructured data without relying on clean models. Reporting ownership and data literacy: building, standardizing, driving adoption, and leaving teams more data-literate. Performance marketing optimization: connecting data directly to levers that move the business, such as campaign performance, conversion rates, or revenue per session. Advanced LookML development (or equivalent in Power BI / Tableau): architecting complex models with full awareness of downstream impacts. Curiosity and business depth: asking questions first, driven to grow business knowledge to become a trusted analytical partner rather than just a builder. Experience required: a minimum of 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business. This Lead BI Developer role involves owning the reporting infrastructure that powers decision-making across the company's Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals, with a growth path toward becoming a proactive analytical partner. The hire is embedded with the business from day one, partnering with the Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they are not currently seeing. This is explicitly not a role for someone who wants to build dashboards and hand them off. Performance expectations by timeline: at 30 days, the hire actively engages with stakeholders to audit reporting consumption, identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a standardization roadmap across assigned verticals. At 60 days, business context and data understanding are bridged — articulating how assigned verticals make money and what key performance levers are, while improving dashboard standardization and handling ad hoc requests with accuracy and business context. At 90 days, dashboard standardization is in execution, a clear roadmap exists for trusted data sources, LookML structure is understood well enough to begin making changes with full awareness of downstream impacts, and working relationships with Yield, Paid Media, and Account Management are established. At 6 months, trust is built with the business team through education, best practices, and a standardized reporting suite enabling confident self-service analytics; proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance; and there is a strong understanding of full funnel metrics for each team. At year 1, the hire is a trusted technical owner for assigned verticals end-to-end from raw data ingestion through final dashboard; reporting standardization is complete, retrospective analysis is a consistent output, and the business team views the hire as a go-to analytical partner who recommends action rather than just reporting findings. Core competencies include analytical rigor (asking hard questions and tracing discrepancies to the source before drawing conclusions), reporting ownership (engaging stakeholders to understand how reporting is used before building, creating dashboards that are adopted rather than just delivered), business acumen (investing in understanding the business by asking the right questions before pulling data), communication (asking enough upfront to ensure the answer lands with the right context for the right audience), proactive ownership (surfacing problems early, engaging before being asked, and driving work forward with a clear point of view), collaboration (building trust by asking genuine questions and showing care for what stakeholders need rather than just what they asked for), and curiosity and growth (asking more than most and being driven to grow from technical executor into analytical partner over time). Total compensation includes a base salary set according to market rates for the nearest major metro and varying based on Launch Potato's Levels Framework, a profit-sharing bonus, and competitive benefits. The company is performance-driven, meaning future increases after hiring are based on company and personal performance rather than annual cost-of-living adjustments. Launch Potato has been committed to having a diverse, inclusive team and culture since day one and is an Equal Employment Opportunity company, valuing diversity, equity, and inclusion. The company does not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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