Responsibilities: Own social media channels from content ideation, planning, production, publishing, to community management. Develop content ideas reflecting the brand identity, culture, lifestyle, and target audience. Create and coordinate content across formats including short-form videos, pictures, graphics, captions, and campaign content. Track cultural moments, social trends, internet behavior, and emerging formats. Manage daily publishing including scheduling, captions, hashtags, and platform-specific optimization. Monitor and engage with the online community by responding to comments, messages, and conversations in a timely and on-brand manner. Collaborate with Marketing, Creative, and other teams on campaigns, launches, activations, and brand initiatives. Monitor social media performance and use insights, engagement data, and audience behavior to improve future content and campaigns. Maintain consistency in brand tone, visual direction, and communication across all social media touchpoints. Experiment with new content formats and creative approaches to strengthen brand engagement. Qualifications: Minimum 1–2 years of experience in social media, content creation, digital marketing, or a related role. Portfolio is mandatory and must be submitted with the application. Comfortable handling the full content process from concept and production to publishing and community management. Strong understanding of social media platforms, especially Instagram and TikTok. Creative thinker with strong taste, cultural awareness, humor, and a clear point of view. Able to identify why content works or does not work and translate insights into stronger ideas. Strong communication skills and ability to collaborate with cross-functional teams. Able to work in a fast-paced environment and manage multiple priorities independently. Basic understanding of social media analytics and content performance metrics. Coffee or F&B knowledge is a plus, but not required. Experience with basic content creation tools, editing software, or mobile content production is preferred.

Social Media Specialist (Content) - Must have Portofolio

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