Deskripsi Pekerjaan

We are looking for a Performance Marketing Specialist who is analytical and results-oriented to plan, execute, and optimize data-driven digital marketing campaigns. This role is responsible for improving leads, sales, and return on investment (ROI) across multiple digital advertising platforms. Responsibilities include designing, executing, and optimizing digital ad campaigns on TikTok Ads, Shopee Ads, and other platforms. Managing ad budgets and ensuring efficient use of spend to meet business targets. Conducting A/B testing on ads, landing pages, audiences, and creatives to boost campaign performance. Analyzing campaign data and monitoring and optimizing key metrics such as ROAS, ROI, CPA, CPL, CPC, CTR, Conversion Rate, and CAC. Collaborating with design, content, and web developer teams to produce effective campaign materials. Preparing campaign performance reports along with strategic recommendations to improve results. Staying updated on trends in digital advertising, platform algorithms, and the latest marketing technologies.

Performance Marketing

Deskripsi Pekerjaan

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