ANDREW TIRTAWIJAYA LISTIJABUDHI • Jakarta Selatan • 2000000 - 3500000 IDR

Offline Brand & Execution Lead - KAYANA (Freelance) KAYANA is a local perfume brand focused on the uniqueness and beauty of Woody Scents. The brand is seeking an Offline Brand & Execution Lead to take the KAYANA brand experience into real life across multiple channels, including Consignment Stores, Bazaars / Pop-Up Stores, and Offline Activities / Activations. The ideal candidate is hands-on, proactive, and creative, with the goal of growing KAYANA's physical presence. Type: Part-Time / Freelance Retainer (with opportunity to transition to Full-Time) Location: Remote Work + On-site (for local offline events & consignment store visits around Jakarta) Eligibility: Open to university students, fresh graduates, or experienced candidates. Key Responsibilities: • Lead and execute offline campaigns, pop-up events, and retail activations from start to finish • Oversee offline retail partners (consignment stores), covering stock levels, display presentation, sales tracking, and partner relations • Identify and secure high-performing offline event opportunities, bazaars, and strategic brand collaborations • Coordinate logistics, vendor setups, booth aesthetics, and on-site event staff • Plan and execute offline activations to enhance KAYANA's overall brand presence Requirements: • Experience in brand activation, event coordination, or retail management preferred (background in fashion, lifestyle, or fragrance is a strong plus) • Highly organized, resourceful, and able to work independently on-site • Must own a laptop and be proficient in Microsoft Excel and presentation creation • Strong communication and negotiation skills for dealing with retail partners and vendors • Solid understanding of marketing (offline and online) as well as current industry trends • Strong people management skills, specifically in handling hired SPG/SPB event staff • A keen eye for aesthetic detail, visual merchandising, and brand representation

Offline Brand & Execution Lead - KAYANA (FREELANCE)

Deskripsi Pekerjaan

Ringkasan

Sumber & keterlacakan data

Lowongan Terkait Lainnya

Marketing Digital Sekolah Islam

sales marketing

SALES & MARKETING

Marketing