Strategic, growth-driven Head of Marketing role open at Konstruksi AI — full-time position within AI / Digital Solutions / Construction & Property industry with hybrid working arrangement. The role focuses on leading B2B & B2C marketing initiatives, strengthening brand positioning, and accelerating business growth through data-driven marketing strategies. Core responsibilities include developing and executing integrated B2B & B2C marketing strategies aligned with company growth targets; leading brand positioning, campaign execution, and multi-channel marketing across digital and offline platforms; collaborating with CEO and Sales team on go-to-market strategy, lead generation, and pipeline acceleration; managing performance marketing, CRM, automation, SEO/SEM, and analytics to optimize CAC, LTV, and ROI; and leading cross-functional marketing teams spanning brand, digital, communications, and growth. Additional duties involve building and overseeing annual marketing strategy, campaign calendar, and growth initiatives; driving customer acquisition, engagement, retention, and referral programs through data-driven campaigns; developing marketing assets such as pitch decks, company profiles, proposal materials, and product communications; managing PR, media relations, events, webinars, and thought leadership to strengthen brand authority; and monitoring marketing performance via dashboards, reporting, funnel analysis, and KPI/OKR tracking. Requirements: proven experience in Marketing Manager / Head of Marketing role, preferably in tech, startup, SaaS, or AI industry; strong understanding of B2B and B2C marketing ecosystem; experience in digital marketing, growth strategy, CRM, and marketing automation tools; strong leadership, analytical thinking, and communication skills; ability to work in fast-paced and target-oriented environment.

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