Lead and manage a creative team comprising Content Creators, Designers, Videographers, and other creative roles. Develop and maintain the brand's overall creative direction and visual identity. Formulate creative strategies and concepts for campaigns, social media, product launches, and promotional activities. Craft creative briefs and ensure ideas are executed into high-quality content. Partner with Marketing, Social Media, KOL, and other teams to build integrated campaigns. Track creative trends and competitor activities to keep content fresh and relevant. Offer creative guidance, feedback, and mentoring to team members. Oversee all creative output and contribute to brand growth. Requirements include a minimum of 3–5 years of experience in Creative, Art Direction, Content, Advertising, Digital Marketing, or related fields. Prior experience as a Creative Lead, Creative Director, Art Director, or comparable leadership position is required. Demonstrated experience leading and developing creative teams. Solid understanding of branding, storytelling, content creation, and visual communication. Thorough knowledge of digital and social media content, particularly TikTok and Instagram. Strong creative thinking with the ability to translate business objectives into creative concepts. Excellent communication, leadership, presentation, and project management abilities. Must be able to work in a fast-paced, target-driven environment.

Creative Director Lead

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Ringkasan

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