PT Sant Group Indonesia • Central Jakarta • Rp 13.000.000 – Rp 15.000.000 per month

Qualification: Minimum Bachelor's degree in Marketing, Communication, Public Relations, Business, or relevant field. Requires 3–5 years of experience as Brand Manager, specifically in FMCG, Beauty, Personal Care, Fragrance, or Retail. Must possess leadership qualities and be able to manage a team effectively. Proficient in branding, marketing, sales, and brand development strategies. Skilled in online and offline sales channels, including marketplace, website, and store. Strong analytical, communication, presentation, and leadership abilities. Proficient in Microsoft Office and English. Willing to work onsite at Holland Village. Responsibilities: Develop and execute brand strategies to drive revenue growth and sales target achievement in line with company vision, market trends, and consumer needs. Build and maintain consistent brand identity across all touchpoints to improve conversion rate and customer lifetime value. Plan and coordinate product launches with cross-functional teams to increase sell-through and sales volume. Design and optimize marketing campaigns based on data, ROAS, and KPI to improve ROI and sales conversion. Develop strategic partnerships and new channel opportunities to expand market reach and create new revenue streams. Manage branding budget and costs effectively to ensure efficiency and profit margin optimization. Conduct market research and consumer behavior analysis to boost basket size and purchase frequency. Perform competitive analysis to identify market opportunities, demand trends, pricing strategies, and potential competitive threats. Ensure all brand communications remain consistent, relevant, and capable of driving purchase intention and consumer buying decisions.

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